This Privacy Policy explains how Vivid DNA ("we," "us," "our") collects, uses, discloses, and protects information when you visit vividdna.com or purchase our products.
We use browser storage only to keep your cart and session working and to remember preferences between visits. That data stays in your browser and is not transmitted to us.
Referral links. If you arrive through a partner's referral link, we set one first-party cookie holding that partner's referral code for 30 days. It lets us credit the partner and apply any referral discount at checkout. It contains the partner's code only, nothing about you, and it is read only by us. We count visits through each link as a daily total; we do not record who clicked.
Age confirmation and bot check. When you confirm you are 21 or older, your browser remembers that answer for 30 days so you are not asked on every visit. The confirmation includes a check by Cloudflare Turnstile, a security service that looks at technical signals from your browser to tell people from automated bots; it does not use them for advertising. Passing it sets one first-party cookie for 30 days, which our checkout requires before an order can be placed. See Cloudflare's privacy policy for how Turnstile handles that data.
Visit counts. We use Cloudflare Web Analytics to see how many people visit and which pages they view. It sets no cookies, stores nothing in your browser, and does not follow you across other sites. It gives us totals only, such as pages viewed, the site that referred the visit, country, and device or browser type, never who you are.
We do not run advertising pixels or any cross-site tracking. We do not build profiles of visitors, and we have nothing to share with advertising networks because we do not collect it. You can clear the storage described above through your browser settings, though doing so will empty your cart.
We do not sell your personal information. We share it only with:
If you order through a partner's referral link, that partner can see the date, status and amount of the order so they can confirm their commission. They never see your name, contact details, address, or what you bought.
We retain personal information for as long as needed to fulfil the purposes described here, including satisfying legal, accounting, and reporting requirements. Order and lot-traceability records may be retained longer where required for regulatory or product-traceability purposes.
We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to opt out of marketing, and to opt out of certain sharing. California residents have rights under the CCPA/CPRA.
To exercise any of these rights, contact us. We will respond within the timeframe required by applicable law and may need to verify your identity first.
Our site and products are not directed to anyone under 21. We do not knowingly collect information from children. If you believe a minor has provided us information, contact us and we will delete it.
We are based in the United States, process information there, and ship within the United States only.
We may update this policy from time to time. Material changes will be posted here with a revised date, and where required we will provide additional notice.
Privacy questions: [email protected].